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Florence Writers Publishing Day

13/05/17 @ 9:00 am - 6:00 pm

PUBLISHING DAY – 13th MAY 2017 with panelists Juliet Brooke (Editor, Penguin Random House), James Wills (Literary Agent, Watson, Little), Marilyn Atlas (Literary Manager & Producer), Shannon Kirk (Author), and workshop by David Gaughran (Self-Publishing Expert).


PD Poster 13.05.17

SCHEDULE 9am-6pm

9am sharp: Registration.

Panel: Juliet Brooke (Editor), James Wills (Literary Agent), Marilyn Atlas (Literary Manager & Producer) and Shannon Kirk (Author). See below for further information.

9.30am: Panel Discussion: Help Your Characters Tell the Story.

Characterization is important for any story, whether it’s fiction or nonfiction. During this session, panelists will discuss the importance of your characters and their voices and will provide tips on how to make them real, believable and engaging for your readers. Effectively employ descriptions, quirks, speech patterns, and expressions in your characterizations.

10.30am Panel Discussion: Pitching – Be Your Best Ally.

Pitching your story successfully is paramount. Panelists will present and discuss strategies to help you be more confident, how to attract attention to the strengths of your book or project, how to choose who to pitch to, and how to stand out from the competition. What writer doesn’t need help with these tools of the trade?

11.30am Panel Discussion: Intellectual Property – Know Your Rights.

With the breadth of publishing and online presence options, authors of any genre need to know how to protect their intellectual property and how to properly handle the IP of other authors. Learn more about DRM, copyright, piracy, public domain, trademarks, and permissions.

1pm Light lunch.

2.30-5.30pm One-on-Ones with Panel Members.
Appointments (10 minutes each) will be scheduled individually and prior to the event.

3.00pm Workshop with David Gaughran: Practical steps to self-publishing success.

An interactive workshop on the opportunities available through self-publishing and the practical steps to take to find success. David will address some of the common questions about self-publishing, e.g. How can I produce a slick-looking book? Will it damage my career? Can I make any money from it?

4.00pm Workshop with David Gaughran: Marketing for self and traditionally published authors.

In this workshop David will concentrate on the various truths and myths about marketing your book and how to create a basic marketing plan that can work for any writer. Whether you’re working on your first book or have several titles under your belt, this workshop will pump new energy into your efforts.

6pm Farewell Aperitivo.



Editor Juliet Brooke:
Juliet Brooke is Senior Editor at Chatto & Windus and Hogarth. She has worked at Penguin Random House for ten years, before which she worked at Headline, part of Hachette. She publishes literary fiction, international voices and debut fiction, and literary non-fiction including biography, history, memoir, psychology and nature writing. Her authors include the New York Times bestseller Meg Wolitzer, Granta Best of Young British Novelist Xiaolu Guo, National Book Awards finalist Karan Mahajan and international writers such as Andrew Solomon, Sandra Newman and Laird Hunt. She also publishes a number of British historians including Ruth Scurr, Peter Moore and Kate Hubbard.

Literary Agent James Wills:
James is Managing Director of Watson, Little Ltd, a leading UK literary agency that handles a wide range of fiction and non-fiction for adults and children. Founded in 1970, the agency represents bestselling and prize-winning authors and illustrators, including Evie Wyld, Alex Marwood, Christopher Fowler, Stephen Biesty, Margaret Mahy and Colin Wilson.
James has worked as an agent at Watson, Little for twelve years and has a reputation for finding exciting new talent, working in all forms of media, as well as furthering the careers of more established authors. He is passionate about reading and good writing: ”I am looking for striking, quirky, character-driven, commercial and literary fiction that is thrilling, bold and beautifully written. My interests range from the decidedly off-beat to the unashamedly popular side of popular culture but I am always looking for writers with an edge who are experts in their fields.”

Literary Manager and Producer Marilyn Atlas:
Marilyn is based in Los Angeles and brings to our event a wealth of experience as a literary manager, award-winning producer, writing instructor, She is particularly passionate about the portrayal of women in non-stereotypical roles and can help authors focus on creating credible characters in their stories. Marilyn has placed first-time novels with “Big Five” publishers and is always on the lookout for fresh material for the entertainment industry. She is co-author of ‘Dating Your Character: A Sexy Guide to Screenwriting for Film and TV’.

Author Shannon Kirk:
Shannon Kirk is the awarding-winning, international bestselling author of Method 15/33 (psychological thriller) and The Extraordinary Journey of Vivienne Marshall (Literary Fiction). Shannon was named by Amazon UK as a 2016 Rising Star and Method 15/33, her debut, has received multiple accolades: 2015 Foreword Review Book of the Year (Suspense); IBPA GOLD Winner; Winner of 2015 National Indie Excellence Award, Best Suspense; School Library Journal’s Best Adult Books for Teens (2015); and Finalist in 2013 William Faulkner William Wisdom Creative Writing Competition (when a Novella). Method 15/33 is optioned for a major motion film and has sold to over twenty foreign rights.

Self-publishing Expert David Gaughran:

David Gaughran is Irish and lives in Dublin, where it rains every day and conversation is a sport. He is the author of the historical adventures Liberty Boy, Mercenary, and A Storm Hits Valparaiso, and has helped thousands of authors to self-publish their work via his workshops, blog, and two popular writers’ books: Let’s Get Digital & Let’s Get Visible. He has been featured in the Telegraph, the Irish Times, the Guardian, the Irish Examiner, the Sunday Times, Huffington Post, Business Insider, Forbes, Mashable, New York Observer, Newsweek Polska, il Giornale, The Star Malaysia, and, most pleasingly, the Journal for Maritime Research.



Reservations required through

Maximum 25 attendees. The first 15 will be guaranteed one-on-one time with panel members.


As stated above, a maximum of 25 participants will be accepted on a first-come-first-served basis.

Cancellation policy: In the event of participant cancellation prior to March 15th, 75% refund; between March 16th and April 14th, 50% refund; after April 14th no refunds will be possible. However the name of a participant can be changed. In this case, please communication the change at least 10 days prior to the event.

The organizers reserve the right to make modifications to the program in the case of events beyond their control.


9:00 am - 6:00 pm


St Mark’s English Church
(Int + 39) 055 294 764


St Mark’s English Church
Via Maggio 16
Florence, 50125 Italy
+ Google Map
(Int + 39) 055 294 764